︎danny litin
︎About
I’m a lifelong learner and proud owner of a unique set of skills, honed through immersive experiences across various industries. As a father of three beautiful children, Zoriah, Luna, and Winston, and a pet parent to Jax, my life is full of joy and challenges. My partner, Annie Litin (Anne Ulku), is my better half, and is my favorite graphic designer and creative director (No I am not biased).
My journey began in a family business in Minneapolis where customer service was paramount, instilling in me the importance of prioritizing people, a value I uphold to this day.
My eclectic educational background in Ethnopharmacology, Anthropology, and Art from the University of Minnesota led to an intriguing role at Dennis McKenna's life science startup. Here, I created brand guidelines, led marketing initiatives, and organized community events, serving as a bridge between scientists and philanthropists.
The birth of Passionflower, my entrepreneurial venture, allowed me to blend traditional herbology with modern plant science, creating superfoods that catered to the everyday feelings and emotions of humans. This venture, boosted by a partnership with Chris Eilers, co-founder of Dunn Brothers Coffee, and the branding prowess of Annie, was a significant milestone in my career.
At Rhymesayers Entertainment, my marketing expertise flourished. I launched an innovative AR-based NFT for MF DOOM, marking my entry into the world of NFTs and web3. This led to various advisory roles and successful NFT projects, showcasing my ability to stay ahead of trends.
My experiences have converged at Seed Club, a DAO accelerator where I began as Studio Lead and was later promoted to Cultivation Lead. In this role, I nurtured alumni relationships and created dynamic programming to foster learning and connection.
In my recent role at Zeus Jones, I collaborated with both the core team and the Hellen team to develop web3, community, and membership strategies. My efforts facilitated an introduction to the Early Majority, leading to a new partnership that is creating a new iconic brand, focused deeply on members and circularity. I played a pivotal role in shaping the company-wide perspective on web3 innovation, community design, and membership, which I pitched to various clients. Additionally, I developed a comprehensive protocol-level strategy for businesses operating in the web3 space.
With a passion for exploring new frontiers, I eagerly anticipate the next chapter in the ever-evolving digital landscape.
*If you’re curious about the photo of me above, yes it’s MF DOOM’s mask, yes he handed it to me to put on, and no I am not as youthful as I was in that picture back in 2009.